Blogging Nick Piggott

Nick Piggott’s blog about the intersection between new media and radio

The Perils of Recycling Radio Promotions 28/04/2007

Filed under: radio — Nick Piggott @ 21:15

This week’s short-n-sweet post.

I was listening to a station this week (on my WiFi radio) that was a running a very unique cash-prize promotion that relied on some custom-made audio. I recognised the promotion name from my travels, and did a quick Google to find out which other radio station had also run it. Then I popped off to www.archive.org and went back through that station’s archived webpages until I got to the page they put on at the end of the promotion with all the answers.

Now I just need to be “caller nine”……


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